Business leader · Strategic advisor

Experience.
Leadership.
Results.

More than 30 years of business leadership. A perspective shaped by public service. A lifelong commitment to the Kitchener-Waterloo community.

Hans Roach in a charcoal suit and navy tie
Rooted in Kitchener-Waterloo.READY FOR WHAT’S NEXT.
30+ yearsMedical technology leadership
$50M+Annual revenue responsibility
Kitchener-WaterlooBusiness & community roots
Meet Hans

Business experience.
Community perspective.

Hans Roach
Leader. Neighbour. Community builder.

I’m Hans Roach, a Kitchener-Waterloo-based business leader with more than three decades of experience in medical technology, sales leadership and strategic relationships.

My career includes regional sales leadership at Medtronic and Ambu, where I worked with healthcare customers, developed markets, negotiated contracts and led commercial initiatives. I believe strong results begin with capable teams, clear priorities and listening to the people you serve.

Public service has added another dimension to that experience. My work on Waterloo City Council and as a Waterloo Catholic District School Board Trustee has brought business discipline, community engagement and financial oversight to public decision-making. I’m proud to have been Waterloo’s first person of colour elected to City Council.

Today, I welcome opportunities to contribute through executive leadership, business development, strategic advisory work and governance.

Executive expertise

Where experience
creates value.

Commercial judgment, practical leadership and the ability to bring people together around a shared goal.

01 /

Business growth &
commercial strategy

Developing markets, strengthening customer relationships and negotiating complex agreements for sustainable revenue growth.

02 /

Executive leadership &
team development

Coaching professionals, setting clear priorities and building accountability around performance and results.

03 /

Financial accountability &
planning

Applying practical financial discipline, examining the business case and balancing immediate needs with long-term value.

04 /

Medical technology &
healthcare markets

Three decades of healthcare customer engagement and sales strategy in competitive, regulated markets.

05 /

Governance &
public-sector insight

Municipal and education governance experience, with an understanding of policy, public accountability and stakeholder interests.

06 /

Strategic partnerships &
stakeholder relations

Building trust among businesses, public institutions and community partners to move shared objectives forward.

Leadership & experience

A career built
on relationships.

Across business, public service and community leadership, the common thread is people.

Request my executive résumé ↗

Medtronic

Regional Sales Manager · 2020–2022

Regional commercial leadership in medical technology, with a focus on healthcare customers, sales strategy and market needs.

Ambu

Regional Sales Manager · 2008–2020

Twelve years in regional sales leadership, supporting healthcare relationships, contract negotiations and market development.

Omni Medical

Caribbean Medical Sales · 1990–2008

Commercial experience in a family medical device business serving Caribbean healthcare markets.

City of Waterloo

City Councillor, Ward 3 · 2022–2026

Municipal governance involving budgets, planning, infrastructure, public services and community engagement.

Waterloo Catholic District School Board

Trustee · 2020–2022

Education governance, policy and financial oversight, including Budget Committee service.

Beyond the boardroom

Community is personal.

Kitchener-Waterloo is where I grew up, raised my family and built lasting connections. Giving back has always been part of who I am.

  • Former President · Waterloo Minor Hockey Association
  • Former Head Coach · Wilfrid Laurier University Women’s Softball
  • Service with local arts, cultural and community organizations
Let’s start a conversation

Let’s put experience
to work.

Senior leadership. Commercial growth. Strategic advisory projects. Corporate and nonprofit boards.

If you see an opportunity to work together, I’d welcome a conversation.

Connect with Hans Opens my contact form in a new tab.