Business growth &
commercial strategy
Developing markets, strengthening customer relationships and negotiating complex agreements for sustainable revenue growth.
More than 30 years of business leadership. A perspective shaped by public service. A lifelong commitment to the Kitchener-Waterloo community.

I’m Hans Roach, a Kitchener-Waterloo-based business leader with more than three decades of experience in medical technology, sales leadership and strategic relationships.
My career includes regional sales leadership at Medtronic and Ambu, where I worked with healthcare customers, developed markets, negotiated contracts and led commercial initiatives. I believe strong results begin with capable teams, clear priorities and listening to the people you serve.
Public service has added another dimension to that experience. My work on Waterloo City Council and as a Waterloo Catholic District School Board Trustee has brought business discipline, community engagement and financial oversight to public decision-making. I’m proud to have been Waterloo’s first person of colour elected to City Council.
Today, I welcome opportunities to contribute through executive leadership, business development, strategic advisory work and governance.
Commercial judgment, practical leadership and the ability to bring people together around a shared goal.
Developing markets, strengthening customer relationships and negotiating complex agreements for sustainable revenue growth.
Coaching professionals, setting clear priorities and building accountability around performance and results.
Applying practical financial discipline, examining the business case and balancing immediate needs with long-term value.
Three decades of healthcare customer engagement and sales strategy in competitive, regulated markets.
Municipal and education governance experience, with an understanding of policy, public accountability and stakeholder interests.
Building trust among businesses, public institutions and community partners to move shared objectives forward.
Across business, public service and community leadership, the common thread is people.
Request my executive résumé ↗Regional commercial leadership in medical technology, with a focus on healthcare customers, sales strategy and market needs.
Twelve years in regional sales leadership, supporting healthcare relationships, contract negotiations and market development.
Commercial experience in a family medical device business serving Caribbean healthcare markets.
Municipal governance involving budgets, planning, infrastructure, public services and community engagement.
Education governance, policy and financial oversight, including Budget Committee service.
Kitchener-Waterloo is where I grew up, raised my family and built lasting connections. Giving back has always been part of who I am.
Senior leadership. Commercial growth. Strategic advisory projects. Corporate and nonprofit boards.
If you see an opportunity to work together, I’d welcome a conversation.
Connect with Hans Opens my contact form in a new tab.